When did the Texas Fuel Company change its name and what was the name changed to?

When did the Texas Fuel Company change its name and what was the name changed to?

• A. 1901, Texaco
• B. 1906, Texaco
• C. 1908, Texaco
• D. 1930, Texaco

Answer: (B)

Branding and how a company presents itself to customers is being tested here. The Texas Fuel Company built its business during the Texas oil boom and needed a short, memorable name to market gasoline beyond a local market. In 1906 they began using Texaco as a public brand, a compact form of The Texas Company. This branding move made the company easier to recognize on pumps, ads, and stations, helping it travel with motorists and across markets. Because the brand Texaco became the familiar identity customers associated with the company, the name stuck and they eventually adopted it more formally as their public—and later legal—name.

Branding and how a company presents itself to customers is being tested here. The Texas Fuel Company built its business during the Texas oil boom and needed a short, memorable name to market gasoline beyond a local market. In 1906 they began using Texaco as a public brand, a compact form of The Texas Company. This branding move made the company easier to recognize on pumps, ads, and stations, helping it travel with motorists and across markets. Because the brand Texaco became the familiar identity customers associated with the company, the name stuck and they eventually adopted it more formally as their public—and later legal—name.